When Christopher Columbus first brought it to Europe from Mexico, the pepper was so popular and spread so quickly that the Church tried to put it on the index by labeling it as “arouse of insane intentions” due to its known aphrodisiac properties. Nothing to do: the Capsicum (scientific denomination) conquered the tables of Europeans as it had done for thousands of years with those of the populations of Latin America and, thanks to its ease of cultivation, it has since been used also as an embellishment for homes, as an ornamental plant, or to make necklaces of ethnic taste. Grown around the world in over 2000 varieties, and with particular success in our region, Calabria, chilli has become a cult, as well as a resource for regional agriculture. In fact, there is not only the Consortium of Calabrian Pepper Producers, but the region is also home to the Italian Pepper Academy, which boasts thousands of passionate “academics”. We have cultivated the “Naso di Cane”, Pizzitano, Amando and we are preparing to plant the Rodeo and the Spagnoletta. The pizzitano cut pepper is a local ecotype, a red fruit with a high spiciness in the shape of a horn with a diameter of about 2 cm and about 5 cm long and fine pulp.